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The holiday shopping season kicked off early, as several retailers began offering deals on Thanksgiving Day. Many people complained about the early start and the mad rush for deals but they went out shopping anyway. Penney’s Manhattan store said he was encouraged by what he’s seeing.

The day after Thanksgiving, called Black Friday, is typically the biggest shopping day of the year. For a decade, it had been considered the official start of the holiday buying season. But in the past few years, retailers have pushed opening times into Thanksgiving night. They’ve also pushed up discounting that used to be reserved for Black Friday into early November, which has led retail experts to question whether the Thanksgiving openings will steal some of Black Friday’s thunder.

The holiday openings came despite threatened protests from workers’ rights groups, which are opposed to employees working on the holiday instead of spending the day with family.

Overall, the National Retail Federation expects retail sales to be up 4 percent to $602 billion during the last two months of the year. That’s higher than last year’s 3.5 percent growth, but below the 6 percent pace seen before the recession.

Analysts expect sales to be generated at the expense of profits, as retailers will likely have to do more discounting to get people into stores.

Here’s how the start of the holiday shopping season is playing out. All times are EST, unless otherwise specified. Penney store manager feels encouraged after lackluster 2012. Penney’s Manhattan store, said he’s encouraged by the traffic and sales he is seeing. Penney spokeswoman Daphne Avila said the chain saw similar crowds at other locations across the country. Friday. That made the retailer one of the laggards for the unofficial kickoff to the shopping season. It also cobbled together a few deals at the last minute. Thursday.

“It felt like getting back to the old times,” Cardamone said. “Last year, it was heartbreaking because we were never in the game.”

He added that he saw new customers and once loyal ones who hadn’t been back for a while.

The encouraging signs come as Penney is trying to recover from a botched transformation plan spearheaded by Ron Johnson, who was ousted as CEO in April after 18 months on the job.

Penney brought back Johnson’s predecessor, Mike Ullman, as CEO. He is restoring frequent sales and basic merchandise that were eliminated as Johnson aimed to attract a more affluent, younger shopper.

The Christiana Mall had a partial power outage, though many stores still had power.

Delmarva Power said a fuse problem with the mall’s electrical system caused the outage. Full power was restored in less than an hour. During the outage, some storefronts pulled down security gates. There was also an increased police and mall security presence.

Otherwise, Abruzzio and his wife, Sherry, were more interested in avoiding big crowds than scoring savings on Black Friday. They aborted an attempt to buy gifts at Savannah’s Bass Pro Shop when they saw what looked like at least 100 people waiting for cashiers.

“I just put our stuff back,” Abruzzio said. “We didn’t want to stand in line all day.”

Sherry Abruzzio said she tends to do much of her Christmas shopping online and finds she gets better deals if she waits until mid to late December.

“I do most of it right before Christmas because by then they’re trying to get rid of their inventory,” she said.

Russ Bynum, Associated Press, Savannah, Ga.

E commerce sales rose 20 percent on Thanksgiving compared with last year, according to IBM Benchmark, which tracks e commerce sales for 800 retailers. Still, heavy discounting and shoppers’ use of coupons depressed the dollar transactions. The number of items shoppers threw in rose 1 percent, but the average order size slipped 2.5 percent to $127.59.

“We are definitely seeing savvy shopper benefit from early discounting that stores are doing,” said Jay Henderson, strategy director for IBM’s Smarter Commerce.

IBM also said traffic from mobile devices accounted for 43 percent of all online traffic on Thanksgiving, up from 32 percent a year ago.
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