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Because of the ability to specifically target your unique prospects based on interest as well as geography, the ability to tightly control your ad spend and to precisely measure results, Pay Per Click (PPC) is probably the greatest breakthrough to come along in advertising since the launch of television. And, because of those same benefits, it TMs much more affordable for the small to mid size business owner to leverage for their business (as compared with television and many other advertising .

A few years ago, a friend and I decided to start an Internet Oldies Radio Station. After doing all the things necessary to get our station up and running, we were ready to broadcast to the ‘world’. We quickly discovered however that there were already hundreds of Oldies stations online,
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and it was going to take some time to get our site established and recognized by the major search engines. Wanting to get some momentum going, we decided to come up with some ways to get some instant traffic to .

You’ve heard soooo many success stories that you’re sick of it. So many people yelling around “Thanks to Affiliate Marketing and Google Adwords, I made $8,000,000 . blah blah blah.” But you’ve also heard the other side, too. “I maxed out the credit card, lost my house and my wife. all thanks to Adwords.” So what separates the two categories? Is it potential? No. Is one more better than the other? Most definitely not. Then what is it?!
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It’s knowledge and .